About (old version)

Our Story

The idea for SWiAM came about through a trip to New York City.

Being big sports fans, Adrian Gale & Matt Scully were keen to find out what sports were on offer during their stay. They not only wanted to understand what games were on, they were also looking for ways to buy tickets and merchandise without getting ripped off. To avoid the dreaded tourist tag, they tried really hard to get local answers to their questions. Questions such as, Where are the best bars to go to? What is the best way to get to the game?, Where are the best value for money seats? and What food could they expect to buy at Madison Square Garden?

This process proved to be surprisingly difficult. They wasted a lot of time searching through schedules, league websites and forums for tickets, and looking  for local advice that was often not available or not authentic. Since then, the SWiAM team have built an all in one solution, whereby travelling sports fans can get all of the information they need, to make their sporting trip an event to remember.

What We Believe

SWiAM believe that every game can be an event. An event is bigger than a game itself. When you recall some of your favourite sporting experiences, you remember much more than just the final score. It’s about the pre game rituals, the crowd interactions, the food, the journey to and from the game and the unique local customs. These all play a part in turning your game into an event.

At SWiAM we want to empower sports fans with the information they need to have the most authentic and memorable game experience possible. By doing so, we hope to turn your game into an event to be remembered.